| Business 101 of Photography - How to start up, manage, market and make money in a photography business. |
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| Instructors:Fundy Duration: 4
Weeks Cost: US$195
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Whether you are starting a part-time weekend business, opening your first studio, or looking to increase profits in your first studio - this is the class for you. Having built two profitable businesses from scratch and as head of marketing for Portland Oregon's #1 boutique studio, Fundy will walk you through every step it takes to have the studio of your dreams. In 2005, Fundy completed his MBA and continues to keep up with current trends, not only in the photography world, but in the overall world of business.
Starting and running a photography business is both extremely exciting and somewhat scary. Business plans? Marketing materials? Pricing structures? We all just want to take beautiful photos and winter in Cancun. Sadly, Cancun doesn't come easily without the business behind the photography.
In this class, Fundy will show you an easy, step by step approach that will help you realize your dreams and make sure you have fun along the way. Whether you're just starting out on the weekends or wanting to take your current business to the next level, this is the easiest place to start.
As the creator of Fundy SOS (http://www.fundysos.com) and director of marketing and photographer at Left Turn Studio (http://www.leftturnstudio.com) Fundy brings real world advice and the knowledge of what it takes to create and run successful photo business, no matter how large or how small.
It is not unreasonable to expect your business to double or triple after taking this course.
Topics covered in this course:
- Creating a business plan the easy way.
- Creating a marketing plan in the new economy.
- Creating an effective pricing structure.
- How to sell prints and products in a studio.
- How to sell prints and products on line.
- How to market through referral bases.
- How to advertise without spending a dime.
- How to effectively use your imagery in marketing, advertising and sales.
- How to choose sample products (and advice on which vendors to use).
- and, most importantly, how to have fun realizing your dream.
Instructor: Fundy
 Fundy has been an International Wedding and Portrait photographer for almost a decade. Opening his first studio in Japan at three coveted iron chef restaurants, he quickly became known for his fun, candid approach with a classical flair. Additionally, his very first album designs were featured at Asuka Books headquarters in Japan. He is presently a partner in a high-end wedding and portrait studio, Left Turn Studio with Master Photographer, Kevin Focht.
Fundy has served in the Peace Corps, owned an English school and is most well known for Fundy SOS, a world-renowned provider of album software solutions and design services. For years, he has been helping wedding and portrait photographers develop successful workflows, which concentrate on producing profitable products in a limited amount of time.
With a fun, yet focused approach, he will show you how to turn your RAW files into profitable prints and albums. With over a decade of teaching experience, along with a deep understanding of digital workflow he looks forward to helping each and every one of his students.
You can see the work of Left Turn Studio at www.leftturnstudio.com and workflow tips at www.fundysos.com
What students are saying about Fundy and his courses?
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