| Wedding and Portrait Albums for Profit |
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| Instructors: Andrew"Fundy"
Funderburg Duration: 4
Weeks Cost: USD195
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Whether you are new to albums or want to upgrade your current offerings, this is the class for you. For photographers just starting out or studios that have been in business for years, Fundy will personally walk you though the entire process of marketing, designing and selling profitable albums. He'll share everything from his pricing & package philosophy, his personal workflow and his classic design method. By the end of this class you'll be on your way to designing high-end albums that sell, while cutting your design time in half.
Today's wedding and portrait clients are always looking for a new way to preserve their photos. Digitally-designed albums are one of the hottest product segments in studios today. For weddings, learn to sell Engagement Albums, Guest Signing Albums, Main Albums and Parent Clone Albums. Learn how to take advantage of this new product line whether you are just starting out or a seasoned pro. Fundy will share all of the tricks of the trade for Album Pricing, working Albums into Packaging, as well as up-selling. Albums can be a profitable segment of any aspect of a studio - weddings, families, children, high school seniors, etc.
As the creator of the Fundy Album Builder (http://www.fundysos.com), Fundy is intimately familiar with album design workflow and time saving tips. He will share his easy, step-by-step approach to high end album design. His simple, easy to implement method will allow you to quickly and easily design high end albums that sell a la carte or in packages. As co-owner of Left Turn Studio (http://www.leftturnstudio.com) he brings real pricing and real products that work.
It is not unreasonable to expect increases in album ordering at higher prices and an increase in productivity within weeks of taking this course.
Topics covered in this course: - Pros and cons of different album design programs.
- Workflow and organization
- Design fundamentals
- How to price and package albums
- How to use different albums when up-selling
- Retouching prints for albums
- Using black and white images with color images
- How to proof albums with clients
- How to use blogs and Facebook for viral marketing
- How to bring back the fun in album design.
Instructor: Andrew Funderburg (AKA Fundy)
 Fundy has been an International Wedding and Portrait photographer for almost a decade. Opening his first studio in Japan at three coveted iron chef restaurants, he quickly became known for his fun, candid approach with a classical flair. Additionally, his very first album designs were featured at Asuka Books headquarters in Japan. He is presently a partner in a high-end wedding and portrait studio, Left Turn Studio with Master Photographer, Kevin Focht.
Fundy has served in the Peace Corps, owned an English school and is most well known for Fundy SOS, a world-renowned provider of album software solutions and design services. For years, he has been helping wedding and portrait photographers develop successful workflows, which concentrate on producing profitable products in a limited amount of time.
With a fun, yet focused approach, he will show you how to turn your RAW files into profitable prints and albums. With over a decade of teaching experience, along with a deep understanding of digital workflow he looks forward to helping each and every one of his students.
You can see the work of Left Turn Studio at www.leftturnstudio.com and workflow tips at www.fundysos.com
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